Get to know the Latin American powerhouses changing the world. The past few decades have been revolutionary for Latin Americans globally — we have come a long way to now seeing ourselves represented on the big screens, on top streaming media platforms, acting as global leaders, and even in space as pioneering astronauts. As Latin
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The current digital media landscape in Colombia
Historically, the media landscape in Colombia has been heavily influenced by broadcasters and publishers with strong ties to the business and political elites. Still, today we’re seeing new players and social media significantly changing media consumption trends. What’s more, lockdowns caused by the pandemic disrupted the country’s printing industry, expediting the digitization of the country’s
Read more.5 Tips to Upgrade Your Marketing Plan
DuartePino Planning Series If you want a more powerful year, upgrading and focusing on developing a solid marketing plan is more important than ever. First, you need to work on the five essential components of that plan. Then, to beef it up, you should consider developing campaigns and programs aligned with your objectives, target market,
Read more.More than Encanto: Expanding your business to Colombia
Home to some of the most beautiful places like Medellin, Cartagena, Bogota, and the Sierra Nevada de Santa Marta mountain range, Colombia is like none other. Yet, while many are soaking up the sun and enjoying the vast landscape and night rhythm, many others use it as a gateway to South America and the entire
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